Business Articles
6th February 2006 - Griffin Internet - CRN Opinion Piece
The rise and rise of more affordable and flexible storage solutions made possible by IP backed products represents a great opportunity for forward thinking resellers to take business away from traditional storage resellers. For too long traditional storage resellers have forced SME companies to squeeze square pegs into round holes to build systems which do not ideally match their current or future requirements.
A company's data is one of its most precious commodities and managing that data can be a real headache to most SME IT managers. Not only must they manage the growth effectively, recent times have demonstrated the crippling effects of business downtime and the inability to access business critical information instantaneously.
SME IT managers are now far more aware of the need to manage their company's data more effectively. The term 'business continuity' is something that even most people on the street now understand. But try and find a solution that will satisfy the IT Manager's management team in terms of both performance and cost! At last IP has thrown a lifeline to SME IT managers and they are voting in their thousands by moving across to IP storage solutions.
Traditional storage resellers have been making great margins for a long time now and they have a simple choice to make. Continue to work within a shrinking market or move fast and be seen to be a true business partner to their SME customers by offering a choice of solutions. Debate has been happening for years about the merits of Voice over IP (VoiP) but those resellers that had the vision and ambition to look for new revenue streams through VoiP those years ago are now reaping the benefits.
For those companies that have been enviously looking at the margins that traditional tired and unimaginative storage resellers have been making but have so far been put off from market entry because of their stronghold then this is a wonderful opportunity. Large companies can be slow to move and take advantage of market opportunities. Act now and win market share before they get a chance to turn their oil tanker of a business around.
You will build a loyal SME customer base that will stick with you and will reward you by partnering with them in their own growth plans. Choose an IP solutions partner that has a track record in bringing new and innovative products to the reseller market which have added real value to the SME IT manager. Choose a partner that really understands what today's SME market really needs from their technology, which is the flexibility to cope with the unknown.
SME's don't worry too much about the exact technology that they use but they do care about how flexible it is and how much it costs. IP data storage is the clear way ahead on both counts. Don't be left behind, act quickly and start building these solutions into your own offering before your competitors do.
About Griffin Internet
Established in 1993, Griffin provides Internet access to over 30,000 subscribers and provides wholesale services to more than 200 ISPs and telcos. In terms of infrastructure, Griffin has four carrier-class Data Centres, hundreds of megabits of transit capacity and active peering relationships with most ISPs at LINX, MaNAP and XchangePoint. Through its network of resellers and channel partners, Griffin supplies managed broadband to thousands of SMEs as well as some of the world's largest companies.
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Thursday 24th of July 2008
